Goal-based planning
Calorie and protein targets set for fat loss, muscle gain or maintenance, from your real intake and activity.
Nutrition coaching
Nutrition coaching you can keep up.
Food as fuel, and a healthy relationship with eating. Clear targets for your goal, built from the meals you already enjoy, with someone checking in every week.
The nutritional support
Guidance that fits your plate.
Not a list of banned foods. A practical way of eating that gets you to your goal and stays in place afterwards.
Personalised guidance
Built around your preferences, culture and routine, including halal, vegetarian and family-style eating.
Sustainable habits
Simple, repeatable habits for meals, snacks, hydration and eating out, so good nutrition becomes your normal.
Weekly accountability
Your intake and progress are reviewed at every check-in, and targets are adjusted as your body changes.
What you will not get
No crash diets. No one meal a day. That was never JR’s way.
Extreme diets work for a fortnight and cost you months. They strip muscle, wreck your energy and teach you nothing about eating once they end.
JR’s clients lose fat and gain muscle while eating enough, eating foods they like and eating with their families. That is why the results hold when the phase is over.
Real life
Planned for the weeks that are not normal.
- Eating out and gatherings. How to choose, estimate and enjoy the meal without losing the week.
- Ramadan. Structuring iftar, suhoor and training so you keep progressing while fasting.
- Travel. Airports, hotels and time zones, including regular trips between the UK and the Gulf.
- Family meals. One meal for the table, adjusted on your plate, not a separate diet.
- Low appetite. Practical ways to eat enough when gaining weight is the hard part.
Nutrition and training
Strongest as part of the full plan.
Nutrition coaching is included in 1-to-1 online coaching, where your food and training are planned together and adjusted in the same weekly check-in.
Questions
Nutrition, answered.
Will I be put on a strict meal plan?
No. You get calorie and protein targets and practical guidance for hitting them with foods you already eat. The aim is a healthy relationship with food that lasts after coaching ends, never a crash diet.
Can you work with halal, vegetarian or other dietary requirements?
Yes. Nutrition guidance is built around your preferences, culture and routine. Tell JR what you do and do not eat when you apply.
Can I keep training and making progress during Ramadan?
Yes. JR coaches clients in the UK and the Middle East through Ramadan, adjusting training times, session length and how meals are structured between iftar and suhoor.
Do I have to track calories forever?
No. Tracking is a tool for learning what your intake really looks like. Over time most clients move to simpler habits and portion awareness, and the goal is that you can eat well without a coach or an app.
Is this a replacement for a dietitian?
No. JR provides nutrition coaching to support fitness and body composition goals in healthy adults. It is not medical nutrition therapy. If you have a medical condition, an eating disorder or are pregnant, please speak to your GP or a registered dietitian first.
Nutrition coaching from JR Coaching is general guidance for healthy adults. It is not medical advice and does not replace care from a doctor or registered dietitian.
Apply for coaching
Your next phase starts with one message.
Tell JR where you are and where you want to be. He replies personally to every application, and there is no obligation.