Personalised training plan
Written for your goal, experience, schedule and the equipment you actually have: commercial gym, home set-up or hotel gym.

Lichfield · Staffordshire
Residents of Lichfield can get 1-to-1 online personal training from JR Coaching. The city is small, with a cathedral, a market town feel and a lot of residents who work in Birmingham or elsewhere in the West Midlands. Coaching online means your plan fits around the commute and family life. JR writes it, sets your nutrition targets and reviews your progress weekly.
Online, not in person
To be clear from the start: JR Coaching has no studio or gym in Lichfield, and JR does not meet clients face to face. JR Coaching is run between Birmingham and the Middle East and delivered online, so it is available to anyone in Lichfield with a phone and somewhere to train.
You get a training plan and nutrition targets written for you, a check-in every week that JR reviews personally, and message support in between. You train at the gym you already use, at home, or in a hotel gym when you travel.
Lichfield · 01
For many people, living in Lichfield means working somewhere else. Trains run into Birmingham and the roads lead to offices and industrial sites across the region. A commute by either takes a slice from each end of the day. JR asks what your week looks like and builds from there. If you take the train, you might train near work at lunch or near home in the evening. If you drive, a gym on the route can save a separate trip. Hybrid workers usually put their main sessions on home days. The plan sets a realistic number of sessions and makes each one count. When your working pattern shifts, so does the programme.

Lichfield · 02
Lichfield is a popular place to bring up a family, and a lot of the people looking for coaching here are parents with very little spare time. Between school runs, clubs, work and meals, an hour at a gym can feel out of reach. JR does not ask for an hour if you do not have one. Short sessions at home, done while the children are at school or in bed, are a sound way to train. A small amount of equipment is enough. Nutrition targets are built around family meals, so you are not cooking twice. School holidays change everything, and the plan is adjusted for those weeks in advance.

Lichfield · 03
As a small city, Lichfield has fewer gyms than its larger neighbours. That is fine if one of them suits you and awkward if it does not. With online coaching, the gym is your choice, and so is not using one. JR writes the programme for the equipment you can get to. That could be a gym in Lichfield, one near your workplace in another town, or a set-up in your garage. He does not need a particular facility. What he needs is honest information each week: your weight, measurements, photos and how the sessions went. From that he decides what to change in the plan.

Local detail
Lichfield is a small city where a lot of people commute, either on the Cross City line into Birmingham from Lichfield City or by car on the A38. Your plan is built around those journeys, with sessions placed where they will actually happen. Beacon Park is a short walk from the centre, and a lap of Stowe Pool near the cathedral is an easy daily route for steps. Coaching is online, so it reaches every part of Lichfield.
JR Coaching has no premises in Lichfield. These are the places people in Lichfield live, work and train; coaching is delivered online wherever you are (WS13, WS14 and beyond).

Online coaching · Lichfield
Your plan. Your schedule. Your coach a message away.
What you get
Written for your goal, experience, schedule and the equipment you actually have: commercial gym, home set-up or hotel gym.
Calorie and protein targets with flexible guidance that works with family meals, eating out and travel. No banned foods.
A structured review every week: the numbers, the photos and the context behind them, followed by clear next steps.
Questions between check-ins go straight to JR. You are coached by one person who knows your plan and your history.
Film a lift, send it over and get specific cues back, so technique improves even though you train on your own.
The scale is one data point. Photos and measurements show what is really changing and keep decisions honest.
Coaching for your goal
Getting started
The process is the same wherever you live.
Tell JR where you are now, what you want and what has got in the way before. It takes about three minutes.
JR replies personally. You agree the goal, the timeframe and whether coaching is the right fit, with no pressure either way.
A training plan and nutrition targets built around your schedule, your equipment, your food preferences and your starting point.
Weight, measurements, photos and how the week really went. JR reviews it and adjusts the plan so you keep moving.
Progress comes in phases. When one is complete you set the next: build, refine or maintain what you have earned.
The training time is agreed with you, and sessions can be short. Outside training, the weekly check-in is quick: you record your weight, measurements and photos and write a short note. JR does the reviewing. Message him between check-ins whenever a question comes up.
No. JR works between Birmingham and the Middle East, but he does not meet clients and has no premises for them to attend. All coaching is online, for everyone. That is what lets it fit around commuting and family life, since there are no appointments to keep.
Yes. Tell him what equipment you have and how much space, and he will build a full programme around it. It progresses in phases like any gym plan. If you also use a commercial gym on some days, he can combine the two in one week.
No. JR Coaching has no gym, studio or other premises in Lichfield or anywhere else, and JR does not train clients in person. Coaching is delivered online, and you train at the gym you already use or at home.
Fill in the short application form. JR replies personally, you talk through your goal and your week, and if coaching is the right fit you receive a training plan and nutrition targets built around you.
From the blog

Thinking about an online personal trainer in the UK? See what you get, how a typical week works, who it suits and what to ask before you sign up.
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Online coach vs personal trainer compared: supervision, flexibility, nutrition and accountability, plus when in-person training is the better choice.
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How to choose an online fitness coach: eight practical checks, the questions to ask before you sign up and the red flags that tell you to walk away.
Read the guideApply for coaching
Tell JR where you are and where you want to be. He replies personally to every application, and there is no obligation.